Use long tail keyword
When used together properly, they often increase SEO traffic more than shorter keywords. They produce much faster results for your content online due to better conversions (they are specific), less competition and more targeted traffic in the search engines. Long tail keyword (uncompetitive) traffic covers 83% of the website traffic, while competitive traffic contributes to about 17%. Hence, adding unique and quality content to your site often increases the long tail traffic. Do not target random phrases; instead target long tail keywords with more impact.
Highlight keyword
It is essential to highlight your keywords because they are the main factor in SEO to increase traffic. A search engine’s job is to find the keywords. Highlighting the keywords sticks out your article in a search and draws interest to the key information when a reader is examining the article. It is important to place them in the title, the first 50 words of your article (i.e. first paragraph) and in the last paragraph. This insures your keyword density does not exceed 5 percent and as a result, your site cannot be mistaken with spam by search engines. Failure to adhere will lead to a rejection of your content, and it will not exist in search engines. You can simply highlight the keywords by using bold fonts, using italics and enlarged fonts. The difference in enlarged font size should be visible but not significantly bigger than the text. Moreover, it is best not to use all caps when highlighting.
Use keyword in headings
A keyword in a title is an important factor that increases SEO traffic for your content because it’s usually the first bit pulled up by search engines. Therefore, it will determine your article’s ranking in various searches. Headings are vital because they allow your content to be determined quickly with no difficulty by search engines, and they also allow the viewer to skim for relevant information from your article. Hence, most viewers will choose to read your content. You may choose to have numerous headings but each loses a bit in SEO ranking. Thus, it is important to include the keyword in your title, as the first heading to wholly represent your content. Other headings should be sub topics. Traffic flow will be assured with proper headings with keywords.
Use keyword in Image titles
Images are important to increase your site’s ranking in search engines because websites with videos and images rank higher than those without. You need to use alt tags to describe images because search engines cannot read images. Make sure to use the keywords in your image titles and text underneath but do not spam or stuff the content with keywords. Use them in when it makes sense.
Use keyword in domain name
A domain name with keywords as its first word increases your SEO traffic a bit. Many businesses including https://dylanbozeman.com/seo-services/ have used this practice to get better rankings. The domain name is itself a ranking factor in search engines. In addition, relevant keyword in your domain name is useful because other internet users will use the domain name as an anchor text when linking. You should be cautious when using a country top level domain (TLD) as it will increase your site’s ranking locally and hurt you worldwide. Keywords in your site’s sub-domains and subpages also assist in SEO to increase traffic.
